Sports

Cardinals, Anheuser-Busch agree to marketing extension, including stadium naming rights

File - a video screen is seen in Busch Stadium as St. Louis Cardinals' Albert Pujols (5) and Yadier Molina (4) are honored during a ceremony before the start of the Cardinals' final regular season baseball game Sunday, Oct. 2, 2022, against the Pittsburgh Pirates in St. Louis. The Cardinals and the world’s leading brewer, Anheuser-Busch, announced, Wednesday, Dec. 13, 2023 that the two historic St. Louis institutions have agreed to a five-year extension of their long-term marketing agreement through 2030. — AP Photo/Jeff Roberson, File

Published December 13, 2023 11:09 AM

By JIM SALTER
Associated Press

ST. LOUIS (AP) — The St. Louis Cardinals have been playing in Busch Stadium for seven decades, and that won’t change anytime soon. The team and Anheuser-Busch announced Wednesday that they’ve agreed to a five-year marketing agreement extension that will run through 2030. In addition to stadium naming rights, the maker of Budweiser, Bud Light and other beers maintains exclusive rights to all alcoholic beverage advertising on Cardinals radio and TV broadcasts, stadium signage rights and other marketing benefits. Terms of the agreement weren’t disclosed. The long history between the Cardinals and the brewery began in 1953 when Anheuser-Busch purchased the Cardinals and renamed Sportsman’s Park.

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