Bud Light parent says US market share stabilizing after transgender promotion cost sales

Published August 3, 2023 5:41 AM

By DEE-ANN DURBIN
AP Business Writer

Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales. Anheuser-Busch InBev reported a 10.5% drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a promotion with transgender influencer Dylan Mulvaney. But the company said its total U.S. market share was stable from late April through June, and it saw sales increases for some brands like Michelob Ultra. ABInBev said its overall revenue rose 7.2% as global brands such as Stella Artois and Corona made up for the loss in Bud Light sales.

Article Topic Follows: AP-National

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

ABC 17 News is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.