A bigger March Madness? Many obstacles stand in the way
By RALPH D. RUSSO
AP College Sports Writer
NEW YORK (AP) — For the first time in more than a decade, NCAA and college sports leaders are committed to a serious and thorough examination of expanding March Madness. The tournament generates hundreds of millions in revenue annually for the NCAA and its 1,100 member schools. Making significant changes to the tournament in the near term will be difficult, if not impossible. There are logistical, financial and even political obstacles. A major factor is the role of broadcast partners. The current $8.8 billion contract with CBS and Warner Bros. Discovery runs through 2032.